The penetration stage of a medium is characterized by
A) a technological innovation.
B) a channel that appeals to a large, heterogeneous population.
C) a medium generating the most revenue compared with other media.
D) a loss of audience members.
Correct Answer:
Verified
Q2: The blending together of previous separate channels
Q3: The peak stage is reached when a
Q4: Which of the following statements is true?
A)
Q5: Broadcast TV has left the peak stage
Q6: The three types of convergence are
A) perceptual,
Q7: The life cycle pattern of the mass
Q8: Repositioning of a medium on the market
Q9: Most of the mass media are currently
Q10: Which stage of media industry development is
Q11: The invention of the motion picture camera
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