The situation in which a simple application is adopted at the lower end of the market and then swiftly takes over the market is referred to as
A)disruptive innovation.
B)contract development.
C)upward innovation.
D)strategic maneuvering.
E)predatory invention.

Question

Quizplus · Accepted Answer

The situation described is an example of disruptive innovation, where a simple or low-end product enters the market and disrupts the existing market. The new product is often more affordable and accessible, making it appealing to a wider range of customers, and eventually takes over the market.

The Situation in Which a Simple Application Is Adopted at the Lower