A ________ strategy involves adding new businesses that produce related products or are involved in related markets and activities.
A)concentration
B)differentiation
C)concentric diversification
D)conglomerate diversification
E)lateral diversification

Question

Quizplus · Accepted Answer

Concentric diversification involves adding new businesses that produce related products or are involved in related markets and activities, which helps to build on existing strengths and capabilities. This strategy is often preferred over conglomerate diversification, which involves expanding into entirely unrelated fields, as it allows the company to leverage its existing resources and knowledge.

A ________ Strategy Involves Adding New Businesses That Produce Related