Businesses pursuing a ___ seek a competitive advantage by directing the organization's resources and attention toward distinguishing its products from those of the competition.

Question

Quizplus · Accepted Answer

Businesses pursuing a differentiation strategy direct their attention towards distinguishing their products from those of the competition, which helps to achieve a competitive advantage. This strategy allows businesses to charge higher prices for their unique products and maintain customer loyalty.

Businesses Pursuing a ___ Seek a Competitive Advantage by Directing