Telkon, a mobile phone company, has recently launched a device which, apart from all the regular mobile phone features, also has an electric cigarette lighter and a small hidden knife. None of the other mobile handset makers have such a product. According to this information, which of the following business-level strategies is being used by Telkon?

Question

Quizplus · Accepted Answer

Telkon is differentiating itself from its competitors by adding unique features to its mobile phone, such as an electric cigarette lighter and hidden knife. This differentiation strategy sets Telkon apart from its competitors and may make it more attractive to certain customers who value these features.

Telkon, a Mobile Phone Company, Has Recently Launched a Device