What is the best way to describe a product that is a disruptive innovation?
A) The product offers higher quality at a lower price.
B) The product occupies a majority of the market share.
C) The product is incompatible with a previous version of the product.
D) The product is so new customers require new behaviours for its use.
E) The product makes customers uneasy when it is used.

Question

Quizplus · Accepted Answer

A disruptive innovation is a new product or service that completely changes the typical way of doing things and requires customers to adopt new behaviors for its effective use. The product may not necessarily be the best quality or occupy a majority of the market share initially, but it disrupts the industry and ultimately leads to significant changes in the market. The other options may describe a good product, a dominant product in the market, an incompatible product, or a product that makes customers uneasy, but these do not necessarily qualify as a disruptive innovation.

What Is the Best Way to Describe a Product That