Which of the following scenarios best describes a process innovation?
A) a firm launching a new car model with basic features and systems
B) a restaurant where customers are allowed to order dishes after taking a sample
C) a footwear manufacturer introducing a unique range of shoes
D) a firm introducing a new software to protect computers from viruses
E) a firm changing its line of business from manufacturing eyewear to producing watches

Question

Quizplus · Accepted Answer

B) represents a process innovation because it describes a new way of delivering service (allowing customers to sample before ordering) which can improve efficiency or customer satisfaction. This is different from product innovation or business model innovation.

Which of the Following Scenarios Best Describes a Process Innovation