Which of the following concepts got its start as global firms moved away from viewing innovation as a "home market" activity that creates new products and services for distribution to "foreign markets"?
A) disruptive innovation
B) product innovation
C) reverse innovation
D) incremental innovation
E) social business innovation

Question

Quizplus · Accepted Answer

Reverse innovation got its start as global firms moved away from viewing innovation as a "home market" activity that creates new products and services for distribution to "foreign markets". Reverse innovation is the process of innovating in a developing country and then distributing those innovations to developed countries.

Which of the Following Concepts Got Its Start as Global