___ uses the latest information technology that allows organizations to maintain intense communication with customers as well as to gather and utilize data regarding the customers' needs and preferences.
A) Customer relationship management
B) Internal customer management
C) Value chain management
D) Total quality management
E) Supply chain management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) uses the latest information technology to maintain a close relationship with customers and gather data about their needs and preferences. It helps organizations to improve customer satisfaction and loyalty, increase sales and profitability, and identify new market opportunities. Internal customer management, value chain management, total quality management, and supply chain management are different concepts and processes that focus on other aspects of business operations.

___ Uses the Latest Information Technology That Allows Organizations to Maintain