Up to now your success has been based on selling high-quality tacos and burritos at a price that others can't match.Your business is pursuing which of Porter's strategies?
A)Cost leadership strategy.
B)Differentiation strategy.
C)Competitive advantage strategy.
D)Focus strategy.

Question

Quizplus · Accepted Answer

This strategy is characterized by offering products or services at a lower price than competitors. In the case of the taco and burrito business, they are selling high-quality products at a lower price than others, which gives them a cost advantage and sets them apart from the competition.

Up to Now Your Success Has Been Based on Selling