CRM is not a process or a technology per se; rather, it is a customer-centric way of thinking and acting.

Question

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CRM is more of a philosophy or a strategy than a specific technology or process. It involves putting the customer at the center of all business activities and making decisions based on what will best serve their needs and preferences. This way of thinking and acting can be supported by various technologies and processes, but it is not limited to them.

CRM Is Not a Process or a Technology Per Se;