One recent study used the theory of planned behavior to understand gender differences in fruit and vegetable consumption. This study found that men, in comparison to women, have:
A) lower perceived behavioral control and higher subjective norms.
B) lower perceived behavioral control and less favorable attitudes.
C) less favorable attitudes and lower subjective norms.
D) higher favorable attitudes and higher subjective norms.

Question

One recent study used the theory of planned behavior to understand gender differences in fruit and vegetable consumption. This study found that men, in comparison to women, have:​
A) ​lower perceived behavioral control and higher subjective norms.
B) ​lower perceived behavioral control and less favorable attitudes.
C) ​less favorable attitudes and lower subjective norms.
D) ​higher favorable attitudes and higher subjective norms.

Quizplus · Accepted Answer

The study found that men had lower perceived behavioral control and less favorable attitudes towards fruit and vegetable consumption compared to women. However, there was no significant difference in subjective norms between men and women.

One Recent Study Used the Theory of Planned Behavior to Understand