A company had decided to enclose a questionnaire with its next billing to ascertain its customers' opinions about company services. Which method of measuring variables is the company using?

Question

Quizplus · Accepted Answer

The company is using the self-report technique, as they are asking customers to voluntarily provide their opinions through the enclosed questionnaire. Direct observation involves watching and recording behavior as it naturally occurs, unobtrusive observation involves studying individuals without their knowledge or consent, and obtrusive observation involves actively intervening or affecting the behavior being observed. None of these methods are being used in this scenario.

A Company Had Decided to Enclose a Questionnaire with Its