Scenario D. Use the information given below to answer the questions that follow. Power Nutrition Inc. sells performance enhancing foods and beverages for athletes and active people. In a recent product development meeting, Bob suggested that the company should acquire the newly developed technology, created by Pharma Corp., for infusing vitamin and mineral blends into food. Bob believed it would be easier to acquire the technology directly from Pharma Corp. Gary felt that the method of infusing blends in the new energy bars should be developed within the company. He knows it may take longer but feels that the competitive advantage it would provide was worth the wait. Joyce suggested that the company should work jointly with Pharma Corp. to develop an entirely new product. She felt that Power Nutrition Inc. did not possess sufficient financial resources to purchase the technology from Pharma Corp.
-Based on the scenario, which method of acquiring technology does Bob favor?
A) Internal development
B) Licensing
C) Contracted development
D) Purchase
E) Research partnership

Question

Quizplus · Accepted Answer

Most technology already is available in products or processes that can be purchased. This is the simplest, easiest, and most cost effective way to acquire new technology. However, the technology itself will not offer a competitive advantage.