Cambridge Counseling, an entrepreneurial venture, does not have any distinctive services when compared with the well-established competitors in the field, and the business will require a sizable investment. Which quadrant of the entrepreneurial strategy matrix will the venture be placed?

Question

Quizplus · Accepted Answer

Most small business ventures are in the lower right, where innovation is low and risk is high. They are fairly conventional entries in well-established fields. New restaurants, retail shops, and commercial outfits involve a sizable investment by the entrepreneur and face direct competition from similar businesses.

Cambridge Counseling, an Entrepreneurial Venture, Does Not Have Any Distinctive