"Loading the gun", or lining up ammunition in support of one's idea, is a phrase used by managers at General Electric that parallels which stage of building support for an idea?

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Executives often want evidence that the project is backed by your peers before committing to it. This involves making cheerleaders-people who will support the manager before formal approval from higher levels. Managers at GE refer to this strategy as "loading the gun"-lining up ammunition in support of your idea.

"Loading the Gun", or Lining Up Ammunition in Support of One's