In the context of the entrepreneurial strategy matrix, which of the following products is most likely to have the highest risks and returns?

Question

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In the upper-right quadrant, novel product ideas (high innovation) are accompanied by high risk because the financial investments and competition are great. A new drug or a new automobile would likely fall into this category. The possible risks and returns are highest in the upper right quadrant.

In the Context of the Entrepreneurial Strategy Matrix, Which of the Following