Determining _____________ starts by identifying the most direct, current competition.
A) Functional Positioning
B) Emotional Positioning
C) Social Positioning
D) None of the above

Question

Quizplus · Accepted Answer

Determining functional positioning involves identifying the most direct, current competition and highlighting how the product or service being marketed is superior or unique in relation to the competition. Emotional positioning focuses on tapping into customers' emotions and values, while social positioning is about aligning the product or service with a particular social group or community. Therefore, the best choice for the given statement is option A.

Determining _____________ Starts by Identifying the Most Direct, Current Competition