Emotional positioning is different than functional positioning in that
A) Emotional positioning is less powerful than functional positioning
B) Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price
C) Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price
D) None of the above

Question

Quizplus · Accepted Answer

Emotional positioning is all about creating an emotional connection with customers by appealing to their desires and needs. It focuses on the desired experiences and feelings of customers when using a product or service. On the other hand, functional positioning is concerned with the performance of the product or service at different levels of price. It does not focus on emotional appeal or the customer's experience with the product/service. Therefore, option C is the correct answer.

Emotional Positioning Is Different Than Functional Positioning in That