Which of the following is not a latent need?
A) Safety
B) Reuse
C) Personalization
D) Price

Question

Quizplus · Accepted Answer

Safety, reuse, and personalization are all examples of latent needs. Latent needs are desires or wants that consumers have but may not be aware of or able to fully articulate. Price, on the other hand, is a more tangible, overt need that is usually at the forefront of consumers' minds when making purchase decisions.

Which of the Following Is Not a Latent Need