What of the following should you not do during detailed consumer interviews?
A) Offer a genuine thank you
B) Use yes or no questions
C) Position it as a conversation not formal interview
D) Apply the laddering technique

Question

Quizplus · Accepted Answer

Yes or no questions may limit the amount of information gathered from the interviewee and do not allow for detailed responses. Open-ended questions should be used instead to encourage informative and thorough responses.

What of the Following Should You Not Do During Detailed