How should entrepreneurs think about leveraging latent needs?
A) Latent needs should lead to new solutions
B) Latent needs should be considered in the design, but not the focus of the product
C) Latent needs should be considered only in the packaging of the product
D) Latent needs should be disregarded

Question

Quizplus · Accepted Answer

Leveraging latent needs can lead to discovering new solutions or identifying new market opportunities. Entrepreneurs should consider latent needs in the ideation and design phase of the product to ensure that their solution is addressing a real pain point in the market. By understanding and leveraging latent needs, entrepreneurs can stay ahead of the curve and create innovative products that meet real customer demands.

How Should Entrepreneurs Think About Leveraging Latent Needs