What is a key caveat of using observation of customers?
A) Quality is more important than quantity
B) Observe as many customers as possible
C) Observe customers in only one location
D) Only allow one venture team member to do the observation

Question

Quizplus · Accepted Answer

Observing customers focuses on the quality of insights gained rather than the sheer number of observations. It's crucial to understand behaviors, needs, and challenges deeply, which can be more valuable than superficial observations from a larger sample.

What Is a Key Caveat of Using Observation of Customers