What does a "persona" of a target customer not contain?
A) The customer's demographic information, either consumer or business related
B) The design of your own product or service for the customer
C) The customer's core needs, values, and beliefs
D) The customer's purchase preferences

Question

Quizplus · Accepted Answer

A persona of a target customer includes demographic information, core needs/values/beliefs, and purchase preferences. However, it does not include the design of your own product or service for the customer. That would be based on your own company's goals and strategies.

What Does a "Persona" of a Target Customer Not Contain