Which is true with regard to the target customer?
A) The target customer is the target buyer.
B) The target customer is the target end-user.
C) The target customer can be a target end-user and/or a target buyer.
D) The target customer is always the target user.

Question

Quizplus · Accepted Answer

The target customer can be either the end-user or the buyer, or a combination of both. It depends on the product or service being offered and the specific marketing strategy being used. For example, a pharmaceutical company may have doctors as the target customers (buyers) but the end-users are the patients. On the other hand, a grocery store may target both the end-users (shoppers) and the buyers (consumers). Therefore, option C is the correct answer.

Which Is True with Regard to the Target Customer