Which of the following statements is true?
A) There are fewer B2C customers to potentially observe in a market
B) It is much more difficult to observe B2C customers
C) A B2C customer's use environment is more difficult to define
D) Gaining access to potential B2B customers is much more difficult compared to B2C customers

Question

Quizplus · Accepted Answer

Gaining access to potential B2B (Business-to-Business) customers is generally more challenging than accessing B2C (Business-to-Consumer) customers because B2B transactions often involve higher stakes, longer sales cycles, and a more complex decision-making process involving multiple stakeholders.

Which of the Following Statements Is True