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What Is the True Litmus Test for a Venture Concept

Question 2

Multiple Choice

What is the true litmus test for a venture concept?


A) Whether or not the customer sees value in the concept and is willing and able to pay for it
B) Whether or not customers are at least willing to try your product
C) An experiment that proves your prototype works
D) Whether or not the customer reacts positively to the concept

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