What is ethnography?
A) Data collection done through participant observation and interviews in a customer's context of use
B) The study of what encourages people to buy
C) Data collection done through internet surveys
D) The study of product placement

Question

Quizplus · Accepted Answer

Ethnography is a research method that involves observing and interacting with people in their natural environment in order to understand their beliefs, behaviors, and culture. This typically involves participant observation and interviews conducted in the context of use. It is often used in marketing research to gain insights into consumer behavior and needs. B, C, and D are all incorrect as they do not accurately describe ethnography.

What Is Ethnography