The primary means for gathering information from customers and measuring customer satisfaction is
A)a sampling program.
B)a phone interview.
C)feedback from competitors.
D)a survey.

Question

Quizplus · Accepted Answer

Surveys are the most common and effective means for gathering information from customers and measuring customer satisfaction. Surveys can be conducted online, through phone interviews, or by mail and provide detailed feedback from a wide range of customers. Sampling programs can be useful, but they are limited in scope and may not provide accurate feedback. Feedback from competitors may be useful for understanding the market, but it does not provide direct feedback from customers.

The Primary Means for Gathering Information from Customers and Measuring