In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.
A) data mart
B) customer information system
C) data warehouse
D) decision support system
E) data cluster

Question

Quizplus · Accepted Answer

In the provided statement, David Poirier mentions that Hudson's Bay Company had data scattered in different places which suggests that data was not consolidated. To have a single view of the customer, the company needs to have all the data integrated in one place, and a data warehouse serves that purpose. It is a relational database that combines data from several sources and provides a consolidated view of enterprise data. With this, the retail company can profile customer segments for better CRM marketing efforts.

In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company,a Canadian