"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places--they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use:
A) information distribution centers
B) data warehouses
C) information extraction mines
D) data intermediaries
E) marketing information systems

Question

Quizplus · Accepted Answer

The speaker is criticizing retailers for not having a "single view of the customer," which suggests that they do not have a centralized, integrated data source like a data warehouse. Options A, C, D, and E are all unrelated to this specific criticism.

"Lots of Organizations Have Customer Data,but Not in a Way