An on-line retailer like Orvis would use _____ to discover that customers who purchase flannel sheets also had a high probability of purchasing all-natural Christmas wreaths if the opportunity were made available.
A) knowledge interpretation
B) systems management
C) data mining
D) information extraction
E) information search

Question

Quizplus · Accepted Answer

This scenario involves analyzing customer data to identify patterns and correlations between different purchases. This is the essence of data mining, which Orvis would use to discover the association between flannel sheets and all-natural Christmas wreaths. Knowledge interpretation, systems management, information extraction, and information search may all be part of the process, but data mining is the specific technique used for this type of analysis.

An On-Line Retailer Like Orvis Would Use _____ to Discover