An organization should NOT enhance a database with outside sources of information to:
A) learn more about customers or prospects
B) distinguish different customer groupings by more than product purchases
C) implement a market diversification strategy
D) increase the effectiveness of customer marketing programs
E) locate prospects who match particular profiles

Question

Quizplus · Accepted Answer

Enhancing a database with outside sources of information is typically not necessary for implementing a market diversification strategy, which focuses on expanding into new markets rather than deepening understanding of existing customers or prospects.

An Organization Should NOT Enhance a Database with Outside Sources