A(n)_____ list generally includes names and addresses gleaned from directories or membership rosters.
A) predictive
B) compiled
C) response
D) actionable
E) aggregated

Question

Quizplus · Accepted Answer

A compiled list is one that has been gathered and put together from various sources, including directories and membership lists, which typically include names and addresses. Predictive lists are based on data analysis and statistical models. Response lists are made up of individuals who have responded to a particular offer or promotion. Actionable lists are those that can be leveraged for a specific marketing action or campaign. Aggregated lists are collections of data from various sources that have been combined together.

A(n)_____ List Generally Includes Names and Addresses Gleaned from Directories