_____ is the overlay of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects.
A) Information formatting
B) Database enhancement
C) Data mining
D) Data shading
E) Predictive modeling

Question

Quizplus · Accepted Answer

Database enhancement refers to the process of adding additional information to customer or prospect records for the purpose of better describing or determining their responsiveness. It can involve overlaying demographic, psychographic, or behavioral data onto existing records. Option A, Information formatting, refers to the process of structuring data in a certain way, whereas options C, D, and E - Data mining, Data shading, and Predictive modeling, respectively - are related to the analysis of data rather than adding information to records.

_____ Is the Overlay of Information to Customer or Prospect