In customer relationship management,a marketing channel is the:
A) link between the retailer and the consumer
B) method used to facilitate all communications
C) structure that moves products from producer to ultimate consumer
D) Internet link between a manufacturer and the retailer
E) direct link to the ultimate consumer from the manufacturer

Question

Quizplus · Accepted Answer

A marketing channel refers to the structure or pathway through which goods or services are moved from the producer to the ultimate consumer. It involves a series of intermediaries such as wholesalers, distributors, and retailers who work together to get the products to consumers. Thus, the correct answer is C.

In Customer Relationship Management,a Marketing Channel Is The