_____ is the development of product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.
A) Transaction management
B) Campaign management
C) Data mining
D) Consumerism
E) Knowledge management

Question

Quizplus · Accepted Answer

The given definition perfectly fits the concept of campaign management, which involves segmenting customers, developing custom product offerings, and communicating with them for creating a lasting relationship. Transaction management refers to the process of handling transactions efficiently. Data mining is the process of discovering patterns in large datasets. Consumerism refers to the social movement advocating for the rights of consumers. Lastly, knowledge management is the process of managing knowledge within an organization.

_____ Is the Development of Product Offerings Customized for the Appropriate