AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began,AFLAC has created a duck premium,developed a line of clothing with the AFLAC duck,and used the AFLAC duck on its Web site.The AFLAC duck has become a tool for:

Question

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Sales promotions are short-term incentives to encourage the purchase or sale of a product or service. The AFLAC duck has been used in a variety of sales promotions, such as premiums, clothing, and website promotions.

AFLAC Insurance Company Introduced a Duck in Its Ads That