SCENARIOS Digital Cookware

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Technology Advancement.When John Cason began selling IBM computers,he used what he had learned at the training seminar and called friends,relatives,former business acquaintances,and former fraternity brothers to see if they were looking for new computer systems.This lead generation technique is known as:

A) cold calling
B) networking
C) quota driving
D) qualifying
E) following up