Lee Apparel,the makers of Lee Dungarees,shows how strong its pants are and at the same time appeals to the 17- to 24-year old market through the use of the antics of its Buddy Lee doll and the slogan,"I'm Buddy Lee.You can't bust me." Buddy Lee and his battles against nefarious characters occur in _____ in order to reach a large number of people at one time.

Question

Quizplus · Accepted Answer

The sentence suggests that Lee Apparel is using Buddy Lee and the slogan "I'm Buddy Lee. You can't bust me" to appeal to the 17- to 24-year-old market through a medium that can reach a large number of people at one time. The only option that fits this description is advertising, as it typically uses mass media such as television, radio, or print to reach a large audience. Sales promotion, public relations, implicit communications, and personal selling presentations do not necessarily rely on mass media to reach a large audience.

Lee Apparel,the Makers of Lee Dungarees,shows How Strong Its Pants