Lee Apparel,maker of Lee Dungarees,created the Buddy Lee doll in the 1920s.It continued using the doll in its promotional mix and giving out Buddy Lee dolls to customers until 1964.After a 40 year absence,Lee once again began using the doll in its promotions of Lee Dungarees to the 17- to 24-year old market.The re-introduction of the Buddy Lee doll and people's reaction to it was the subject of a lengthy article in Business 2.0 magazine.The news article was an example of:

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The article in Business 2.0 magazine about the re-introduction of the Buddy Lee doll is an example of publicity, which is non-paid communication through media outlets to generate awareness and interest in a product or brand. It is not a sales promotion, advertising, implicit communication, or personal sales presentations.

Lee Apparel,maker of Lee Dungarees,created the Buddy Lee Doll in the 1920s.It