In 2004,Atlanta once again hosted the Peachtree Road Race,a running event that attracts many world-calibre racers.This year after numerous requests from Georgians,the race officials sanctioned a race conducted in Iraq so that soldiers from the state would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree was as example of:

Question

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The Iraqi Peachtree race was a public relations strategy aimed at generating publicity and promoting a positive image of the race officials and their willingness to support soldiers from Georgia who were stationed in Iraq. The televised coverage of the race and the winners was a result of this strategy.

In 2004,Atlanta Once Again Hosted the Peachtree Road Race,a Running