A local exterminator uses the image of a large dead cockroach to communicate its service.The pictures of the dead insect appear on transit boards throughout the community.This is a form of:

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The use of images of dead cockroaches on transit boards throughout the community is a clear form of advertising as it is an attempt to promote the service of the local exterminator to potential customers. It is not implicit communication as the message being conveyed is clear and direct, nor is it sales promotion as there are no special offers or discounts being advertised. While it may indirectly improve the company's image, it is not primarily focused on public relations. Lastly, while it may generate some attention and media coverage, it is not traditional publicity as it is not disseminated through the news media.

A Local Exterminator Uses the Image of a Large Dead