_____ is a purchase situation in which two or more people communicate in an attempt to influence each other.

Question

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Personal selling is a purchase situation in which two or more people communicate in an attempt to influence each other. Implicit communication refers to subtle or indirect communication, while mass communication refers to communication to a large, often undefined audience. Public relations involves managing the reputation of a company or organization through earned media and other strategies. Synergistic communication refers to communication that results in the combination of ideas or efforts for a greater impact. None of these options fully capture the concept of two or more people attempting to influence each other in a purchase situation, which is best described as personal selling.

_____ Is a Purchase Situation in Which Two or More