Slatescape sells crushed slate to be used as a decorative,permanent mulch to keep weeds out of flower beds.Initially,Slatescape is marketed heavily to home owners,but after years of radio and television advertising,Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Wal-Mart.This new strategy is a _____ strategy.

Question

Quizplus · Accepted Answer

The new strategy of putting a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Wal-Mart is a push strategy. This is because the focus is on pushing the product through the distribution channels to reach the end customers. The emphasis is on personal selling rather than mass advertising to create demand, which is the focus of pull strategy.

Slatescape Sells Crushed Slate to Be Used as a Decorative,permanent