An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out to ask your physicians.The manufacturer of the drug was using a _____ promotional strategy.

Question

Quizplus · Accepted Answer

The ad is targeting the end consumer (readers of health and fitness magazines) and encouraging them to ask their physicians about the product, creating a pull strategy.

An Ad for a Prescription-Only Antihistamine That Does Not Make