_____ is the retailing strategy of setting moderate to low prices on large quantities of products and utilizing promotion to stimulate a high turnover of inventory.
A) Specialty store positioning
B) Merchandise positioning
C) M-store retailing
D) The wheel of retailing
E) Mass merchandising

Question

Quizplus · Accepted Answer

Mass merchandising is the retailing strategy of setting moderate to low prices on large quantities of products and utilizing promotion to stimulate a high turnover of inventory. This is commonly used by retailers such as Walmart and Target.

_____ Is the Retailing Strategy of Setting Moderate to Low