Which of the following groups is most likely to be the target market for extreme-value retailers?
A) teenagers
B) professionals who like bargains
C) Asian-Americans
D) middle class innovators
E) people who are on fixed incomes

Question

Quizplus · Accepted Answer

People who are on fixed incomes are the most likely target market for extreme-value retailers as they have limited budgets and are looking for the best possible deals. Extreme-value retailers typically offer products at a very low cost, making them ideal for this demographic.

Which of the Following Groups Is Most Likely to Be