Kmart carries a broad assortment of nationally branded hard goods (broader than a department store),and offers customers few services.Kmart competes on the basis of moderate to low prices on large quantities of merchandise and lower service to stimulate rapid turnover of products.Kmart is an example of a:
A) full-line discount store
B) discount specialty store
C) category killer
D) department store
E) wholesale store

Question

Quizplus · Accepted Answer

Kmart is a full-line discount store that carries a broad assortment of merchandise at moderate to low prices and focuses on high turnover of products. It offers few services to customers.

Kmart Carries a Broad Assortment of Nationally Branded Hard Goods