A(n)_____ is a characteristic that cannot easily be assessed even after purchase since the customers do not have the knowledge or experience.

Question

Quizplus · Accepted Answer

A credence quality is a characteristic that cannot easily be assessed even after purchase since the customers do not have the knowledge or experience to fully evaluate it. Examples of credence qualities include the effectiveness of medical procedures or the honesty of financial advisors.

A(n)_____ Is a Characteristic That Cannot Easily Be Assessed Even